Business Development Manager

Position summary

As Business Development Manager for Optio Senioris, you will play a pivotal role in driving growth and expanding our footprint within the non-medical home care industry. You will identify and cultivate new business opportunities, build and maintain relationships with referral sources, and increase our client base, working closely with management to make sure our services reach the communities that need them most.

What you will do

• Know the Optio Senioris brand inside out, and represent it at industry events, conferences and networking opportunities.
• Develop and deliver a strategic business development plan to meet growth and revenue goals.
• Identify referral sources such as rehabilitation centers, senior advisors, hospitals, senior living communities and other healthcare providers.
• Build long-term relationships with social workers, case managers, discharge planners, healthcare professionals, families and community organizations.
• Present our services to referral providers, one to one and in formal group presentations.
• Work with our care team to create solutions around each client’s needs and preferences, and conduct service inquiries and client interviews.
• Monitor market trends, competitors and customer needs to spot opportunities for new services.
• Keep accurate CRM records of leads and follow-ups, and report on progress toward goals.
• Ensure all activity complies with state and federal regulations, industry standards and company policy.

What we are looking for

• Around three years of proven experience in business development, sales or marketing, preferably in home care or healthcare. Consultative sales experience is a plus.
• A bachelor’s degree in business, marketing, healthcare administration or a related field (preferred).
• A strong network in the healthcare community and familiarity with referral sources in non-medical home care (preferred).
• Self-motivation, a results-driven mindset and the ability to work independently.
• Strong communication, negotiation and relationship-building skills, and the ability to engage with people from diverse social and economic backgrounds.
• Excellent organization, attention to detail, professionalism, discretion and integrity.
• Proficiency in CRM software and Microsoft Office.
• A valid driver’s licence and successful completion of a background check.

Working environment

• Regular, scheduled attendance, which may include evening or weekend work.
• Use of a personal vehicle to visit referral providers, with mileage reimbursed according to company policy.
• Frequent computer and phone work.
• Reasonable accommodations may be provided to assist individuals with disabilities in performing these duties.